Google Maps SEOGet Your Cannabis Business Ranked In Google Maps
What Is Google Maps SEO?
Google maps SEO is also referred to as local SEO or Google places SEO. No matter what you call it, the goal is to get your listing showing up in the map that Google puts at the top of the page for most local Google searches.
Considering this map only has three or sometimes seven spots, showing up in this space is both lucrative and highly competitive.
Typically this map box shows up for searches like “Seattle dispensary” which has a compound affect on the search results for terms like these. All of the “organic” or non-map listings are driven further down the page, often below the fold, especially on mobile devices. The end result is that if you have a local cannabis business and you don’t show up in the map box, your chances of achieving significant search traffic go way down.
How Does It Work?
The factors that go into dominating Google Local listings our different than the tactics used to rank websites organically. Done properly, both can be achieved at the same time. At MediaKush, years of experience dealing with Google algorithms has allowed us to develop systems where Google local SEO and Google organic SEO can thrive simultaneously.
The first step in any Google local project is to claim or create your Google local listing. If you’ve already done so, great. You’re ahead of the game. If you haven’t, don’t worry it’s fairly straightforward and even better, included in our Google maps SEO package. Sometimes it’s actually better if you haven’t claimed your listing yet, because they are often done with errors and inconsistencies that can hamper the ranking processes. Either way, it’s fine because the second step is to audit all your local business citations, including your Google local listing. Even if there’s errors, we will catch them at this point and fix any issues.
Next Up – Citation Audit
After claiming or correcting the Google local business listing and optimizing it for maximum ranking efficiency, the next step is to make a list of all the references and links to your business online. This is a key step because any inconsistencies or discrepancies can confuse Google and they might be splitting your ranking potential between two variations of your business, even though you only have one business listing.
While not terribly difficult to accomplish, this step is very time-consuming if you’re not set up to process large amounts of data internally. We’ve had a lot of customers who originally tried to do this themselves to save money but ended up working with us after realizing their time was better spent focusing on their core business principles.
Make Changes To Your Website
Most websites need a few changes to properly rank in Google maps. Putting your business name, address, and phone number in the footer ( or bottom section) of every page on your website is a required step. Obviously, it should also go on your contact us page. For businesses of multiple locations, this step is a lot trickier and requires a different strategy. Ultimately, our goal here is to make sure Google properly recognizes your site is connected to your claimed Google local listing.
The next important change for your website is to put your business location in your title tag. If you’re not a web developer, you’re probably not familiar with what a title tag is. Simply put, it’s a bit of HTML code on your site that Google regards highly when considering SEO grades for your site. Adding your city suburb along with business name and main focus (i.e., Portland recreational marijuana) goes a long way towards getting you ranked in Google maps. Again, all of these steps are included when you subscribe to our Google maps package so don’t worry if you don’t know how to do any of it. We do and we’re here to help!
Local Business Citations
Remember a few paragraphs ago when we discussed auditing local business citations? The next step is to get a steady flow of new correct business citations. There is no lack of companies and websites who collect data on businesses. Google and other search engines rely on these data sources when they rank companies in the local map box. This step is time-consuming and is a large part of the ongoing monthly Google maps service here at MediaKush.
Once again, this is something you could do yourself (and here’s a link to a nice list to get you started) if you had the time. We’re pretty sure once you do a couple by hand you’ll realize what a fantastic value are our Google maps SEO service is. For each business citation, you have to create an account, verify the account email, login with the new account info, fill out all of the account profile details, upload images, link to your website and any other business citations (if allowed…they’re all different) and numerous other steps depending on the site. You might be thinking “that doesn’t sound so bad”. Try a couple…or twenty. You’ll probably reconsider that line of thinking and find that it’s much easier to let our highly trained staff handle it for you.
The last piece of the puzzle is getting reviews from your customers. Some of your customers already have left you reviews and that’s great. For those that haven’t, there’s multiple channels we can use to help get customers leaving reviews on sites like Yelp.com, Superpages.com, CitySearch.com, Insiderpages.com, Judysbook.com, Dexknows.com, Merchantcircle.com and more.
Some of these methods are as easy as having a small sign next to the cash register prompting customers to leave reviews on sites like these in return for a future discount coupon or emailing them an offer of a coupon in return for posting on two or more sites. Less straightforward but still easily achievable ways of getting more reviews is to engage with your customer base on social media sites like Twitter, Facebook, Pinterest, and Instagram.
When you engage with your customers outside of your business they’re more likely to think of you as a friend and someone worth spreading the good word about. Whatever route you choose, customer reviews are a necessary step in achieving maximum rankings on Google maps and when you work with MediaKush, we will help you determine the best method of getting them.
By now you should understand a little more about what goes into ranking on Google maps. At this point you
need to determine if it’s something you want to tackle yourself or is it better left to professionals while you continue to run your business. If you’re going to go it alone, we wish you the best of luck and we will be here in the future should you ever need our services.
If you’re ready to dominate your competition and ramp up your business with a steady flow of Internet leads and traffic, then you have two ways to proceed.
If you have questions, please use the contact form on our contact us page or call us toll free at 1-855-423-KUSH during business hours (9am-5pm PST).
If you are ready to sign up today, just click the “Get Started” button below. After you subscribe to our Google maps package we will contact you within 24 hours for the initial consultation where we learn about you and your business as well as get any necessary logins so we can proceed ranking your site at the top of Google maps for your cannabis business in your city or location.